Infographic: All about mobile ad formats
Mobile advertising, which started just as small banner ads, has evolved to a rich — sometimes overwhelming — field of options for advertisers and publishers.
Month: May 2015
3 Reasons Indie Mobile Game Developers Shouldn’t Copy Big Studios’ Marketing Strategies
It can be seductive for small mobile gaming developers to look to large mobile developers for guidance on mobile marketing. Given how important user acquisition is to a mobile game’s success, emulating the strategies of larger developers may seem like the easiest way to also replicate their revenues.
5 Ways In Which The World Will Change For App Developers in 2015
While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin – the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that …
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Going Native? Think Before You Leap
First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user’s’ share of mind and time – the 1st impression can make or break the app’s story. It is no wonder then that …
The Psychology Behind 3 Successful Rewarded Video Ad Moments
Many mobile game developers need to wear more than one hat to successfully make a living from building mobile games. On top of juggling all development duties including programming and design, mobile game developers — from a one-person band to a small indie studio — handle business, legal and marketing responsibilities. Part of handling business …
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