It can be seductive for small mobile gaming developers to look to large mobile developers for guidance on mobile marketing. Given how important user acquisition is to a mobile game’s success, emulating the strategies of larger developers may seem like the easiest way to also replicate their revenues.
While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin – the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that …
5 Ways In Which The World Will Change For App Developers in 2015 Read More »
First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user’s’ share of mind and time – the 1st impression can make or break the app’s story. It is no wonder then that …
